Branded vs. Non-Branded Keywords: What’s the Difference?
Understanding branded vs. non-branded keywords can help you boost online visibility and reach more users.Jun 20, 2024
Sydney Go
Blog Editor AT Semrush
Sydney has been creating content for over 10 years. She has been a writer, content manager and coordinator, editor, and strategist. At Semrush, she’s a blog editor who makes sure each article is as accurate, optimized, and helpful as possible.
Expertise
- content writing
- content editing
- seo
Author
11 Tips to Improve Your Google Maps SEO
Google Maps SEO can help improve your local search rankings and traffic. Here are 11 tactics to do it.Jun 20, 2024
Google Ads Campaign: Definition, Types, & Best Practices
Google ads campaigns provide you with a way to reach potential customers through targeted ads.Jun 20, 2024
SEO Tutorial for Beginners: What to Prioritize (and What Not to)
Use this SEO marketing tutorial to find out how to improve your website’s visibility in search engines.Jun 18, 2024
89 Compelling Blog Niche Ideas in 2025 (& How to Choose One)
Here is a list of 100+ blog niche ideas. Plus a step-by-step guide on how to choose one.Jun 18, 2024
Higher Education SEO: The Ultimate Guide for 2025
Increase traffic and applications at your college or university with these higher education SEO tactics.Jun 14, 2024
12 Best Social Media Analytics Tools in 2025
Use social media analytics tools to track social performance metrics and make data-driven decisions.Jun 12, 2024
13 Leading Advertisement Ideas for 2024
Check out the top advertisement ideas you should experiment with this year to drive more sales.Jun 12, 2024
The Customer Journey: Stages, Mapping, and Examples
Learn how to map out the entire customer journey to improve your marketing and customer experience.May 31, 2024
Internet Marketing: What It Is, Types, and How to Start
Learn which internet marketing channels are best to spread messages about a brand, product, or service.May 29, 2024
Marketplace SEO: How to Optimize Your Online Platform
Improve your site’s rankings, attract more visitors, and drive more sales in this guide to marketplace SEO.May 29, 2024
Keyword Traffic Analysis: A Beginner's Guide to Checking Traffic
Learn how to do keyword traffic analysis to discover how users find your site and which keywords drive traffic.May 27, 2024
LinkedIn Ads: A Beginner’s Guide
Learn about the different types of LinkedIn ads & follow our step-by-step guide to running your first campaign.May 27, 2024
Mastering Ad Groups in Marketing
Optimize your PPC campaigns with practical strategies for ad groups, and reach your ideal customers.May 27, 2024
10 Analytics Tools to Analyze and Improve Business Performance
Learn the best analytics tools to drive business success and elevate ROI, from SEO to content marketing.May 27, 2024
How Many Keywords per Ad Group in Google Ads?
Consider your budget and goals to find the ideal number of keywords per ad group. Here‘s how to get started.May 27, 2024
Contributor
20 Best Competitor Analysis Tools to Use in 2025 and Beyond
Top competitor analysis tools include Semrush, Sprout Social, and Buzzsumo. Compare features and cost.May 13, 2025
What Is Review Schema? & How to Implement It
Review schema is a data format that helps search engines understand reviews and ratings on webpages.Feb 27, 2025
Location Page SEO: How to Create Optimized Location Pages
Location page SEO is the process of optimizing location pages for keywords relevant to a local business.Feb 27, 2025
The 9 Best Review Platforms for Businesses in 2025
The best review platforms for businesses include Google, Facebook, Yelp, Tripadvisor, G2, and Trustpilot.Feb 26, 2025