What Is the Skyscraper Technique (and Does It Work)?
The skyscraper technique is a method to acquire backlinks by creating a better version of popular content.Dec 09, 2024
Sydney Go
Blog Editor AT Semrush
Sydney has been creating content for over 10 years. She has been a writer, content manager and coordinator, editor, and strategist. At Semrush, she’s a blog editor who makes sure each article is as accurate, optimized, and helpful as possible.
Expertise
- content writing
- content editing
- seo
Author
How to Create Video Ads on YouTube (+ Examples)
Video ads are promotional videos often used on social media to drive awareness and conversions.Dec 05, 2024
SEO Keywords: What They Are & How to Find Them
SEO keywords are the terms you use on your website that help you attract visitors from search engines.Dec 04, 2024
What Is Dwell Time in SEO (& Is it a Ranking Factor)?
Dwell time is how long users spend on a webpage before returning to the search engine results page (SERP)Nov 19, 2024
What Is a Search Query? (And How It Differs from a Keyword)
Search queries are the exact words or phrases a user enters into a search engine to find information.Nov 18, 2024
How to Increase Your Conversion Rate (Tips That Work)
Increase your conversion rate by adding social proof signals, trying A/B testing, and using strong CTAs.Nov 14, 2024
How to Create a Content Marketing Plan in 7 Steps
Learn how to create a content marketing plan that brings your strategy to life and gets results.Nov 13, 2024
What Is a Marketing Plan? (& How to Create One)
A marketing plan details how you’ll promote your products and services and achieve growth targets.Nov 13, 2024
Contributor
20 Best Competitor Analysis Tools to Use in 2025 and Beyond
Top competitor analysis tools include Semrush, Sprout Social, and Buzzsumo. Compare features and cost.May 13, 2025
What Is Review Schema? & How to Implement It
Review schema is a data format that helps search engines understand reviews and ratings on webpages.Feb 27, 2025
Location Page SEO: How to Create Optimized Location Pages
Location page SEO is the process of optimizing location pages for keywords relevant to a local business.Feb 27, 2025
The 9 Best Review Platforms for Businesses in 2025
The best review platforms for businesses include Google, Facebook, Yelp, Tripadvisor, G2, and Trustpilot.Feb 26, 2025