Rachel Handley
Senior Content Writer AT Semrush
Rachel is a Senior Content Writer with 12+ years‘ experience in content marketing and SEO. In a previous role as Head of Content at a digital marketing agency, Rachel developed and executed search-driven content strategies for a diverse range of clients, including global ecommerce brands and local B2B companies. She later transitioned to an in-house role at an SaaS startup, where she focused on scaling content operations and driving organic growth.
Expertise
- content writing
- content strategy
- keyword research
- on-page seo
Education
- BA in Linguistics
Author
Commercial Intent Keywords: The Complete Guide for Marketers
Commercial intent keywords are search terms used to research a brand, product, or service before buying.Apr 22, 2025
31 Top Social Media Platforms in 2025 [+ Marketing Tips]
The most popular social media platforms in the world include Facebook, YouTube, Instagram, and WeChat.Apr 17, 2025
How to Find Question Keywords (& Target Them Effectively)
Question keywords are questions people type into search engines to find information, answers, or solutions.Apr 11, 2025
AI Keyword Research: How to Use Free Chatbot Tools
Learn how to perform AI keyword research with free chatbots like ChatGPT, Gemini, Claude, and Copilot.Apr 03, 2025
11 Lead Generation Strategies to Get High-Quality Leads
Learn about lead generation strategies like SEO, social media contests, and retargeting campaigns.Mar 24, 2025
22 Best Content Creation Tools for Creators
Essential content creation tools include a video editor, a photo editor, and an AI writer. See our top picks.Mar 12, 2025
301 vs. 302 Redirect: Which to Choose for SEO and UX
A 301 redirect should be used for permanent redirects, while a 302 should be used for temporary redirects.Feb 28, 2025
Contributor
9 Competitive Insights & How to Get Them
Competitive insights are learnings about rival businesses that help you make better business decisions.Jun 17, 2025
How to Calculate Market Share [Formula + Guide]
To calculate market share, divide your company revenue by industry revenue. Then multiply by 100.May 13, 2025
What Is a Competitive Analysis? (with Template + Examples)
Learn how to do a competitive analysis and compare your brand against your competitors.May 12, 2025
What Is Enterprise SEO? [+ Challenges & Tips for Success]
Enterprise SEO is a specialized approach to search engine optimization for large, complex organizations.Mar 03, 2025