Competitor Intelligence & Research
11 min read
SWOT Analysis: How to Do It, Examples, & Free TemplateA SWOT analysis identifies your strengths, weaknesses, opportunities, and threats to guide decision-making.
Alex LindleyJul 03, 2025
Competitor Intelligence & Research
Discover how to gain a competitive edge in your industry. Learn the basics of competitor analysis, market research, and strategic insights for effective business growth.
Competitor Intelligence & Research
10 min read
The 14 Best Competitive Intelligence Tools for Market ResearchDiscover the competition and reveal strategies and tactics of any industry player with these top 14 competitive intelligence tools, including the Semrush Traffic & Market Toolkit.
Natalia ZhukovaJun 24, 2025
Competitor Intelligence & Research
10 min read
How to Do Digital Marketing Competitor Analysis with SemrushLearn how to analyze digital marketing competitors’ strategies for SEO, PPC, social media, content, and more using Semrush tools, and get insights to optimize your online campaigns.
Natalia ZhukovaJun 23, 2025
Competitor Intelligence & Research
17 min read
16 Best Competitor Monitoring Tools & How to Use ThemDiscover 16 competitor monitoring tools to help you keep tabs on your competition and outperform them.
Boris MustapicJun 19, 2025
Competitor Intelligence & Research
6 min read
Understanding Porter's Five Forces Model (How to Use It + Template)
Learn about Porter‘s Five Forces, a competitive analysis framework, and how to begin using it to boost growth and success at your organization. Learn more here.Natalia ZhukovaMay 13, 2025
Competitor Intelligence & Research
14 min read
20 Best Competitor Analysis Tools to Use in 2025 and Beyond
Top competitor analysis tools include Semrush, Sprout Social, and Buzzsumo. Compare features and cost.Carlos SilvaMay 13, 2025
Competitor Intelligence & Research
9 min read
How to Build an Effective Data Strategy for Your Business
A data strategy is crucial for any business hoping to stay competitive in today‘s highly dynamic marketplace. In this article, we’ll walk you through the benefits and challenges of developing a data strategy, while providing actionable insights for achieving data-driven results for your business.Natalia ZhukovaMay 13, 2025
Competitor Intelligence & Research
13 min read
ToFu, MoFu, BoFu: A Practical Guide to the Conversion Funnel
Learn how to build a conversion funnel that transforms potential customers into paying customers. This practical guide offers strategies, content ideas, and metrics to track from the top of your conversion funnel to the bottom.Natalia ZhukovaMay 13, 2025
Competitor Intelligence & Research
8 min read
How to Calculate Market Share [Formula + Guide]
To calculate market share, divide your company revenue by industry revenue. Then multiply by 100.Natalia ZhukovaMay 13, 2025
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Competitor Intelligence & Research
5 min read
Marketing 101: What Is Audience Research?
Audience research is a vital part of marketing and advertising. By understanding the needs and pain points of the people who interact with your brand, you can improve your messaging, SEO, and most importantly—client acquisition.Luke HarselMay 13, 2025