Semrush (NYSE: SEMR), a leading online visibility management SaaS platform, is now integrating global clickstream data from Datos, a Semrush Company, in its suite of products designed for individual marketers, SMBs, and enterprises. The integration bolsters Semrush’s portfolio of upmarket competitive intelligence products, as well as their new Enterprise SEO Platform. Datos’ impact on Semrush’s data analytics capabilities will help their customers improve their digital marketing workflow and gain an edge over their competition. 

Datos, with its diverse analytics solutions and domain traffic products, has become a powerhouse in analyzing the consumer journey, the path to purchase, and competitive intelligence at global scale.

“The integration of Datos into Semrush's suite of tools upgrades our ability to uncover market trends and competitive intelligence for businesses of all sizes,” said Eugene Levin, President of Semrush. “We’ve always held the Datos team and their services in high esteem and we are excited to deepen our relationship.”

Established in 2019, Datos has solidified its status as a frontrunner in the field of anonymized clickstream data. Semrush’s majority stake acquisition of Datos in December 2023 further propels Semrush as a leader in online visibility management.

“Joining forces with Semrush is a significant milestone for Datos,” said Eli Goodman, CEO and Co-Founder at Datos. “Our alliance means Semrush guarantees perpetual access to extremely high quality, worldwide clickstream data in order to feed their intelligence engine and turn that data into unique, accurate, and actionable insights for their customers.” 

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with nearly 112,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Florida, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.

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Datos is a global clickstream data provider focused on licensing anonymized, at scale, privacy-secured datasets to ensure its clients and partners are safe in an otherwise perilous marketplace. Datos offers access to the desktop and mobile browsing behavior for tens of millions of users across the globe, packaged into clean, easy to understand data products. Datos’ mission is to provide behavioral data built on trust, and driven by tangible results. Major firms around the globe trust Datos to provide the data they need to stop operating blindly in an ever-changing digital landscape. Datos was founded in 2019 and has offices in New York City (HQ), Spain, and Germany.