6 min read
How to Create a Brand Persona: Examples & Free TemplateA brand persona is the personification of your brand‘s identity. Follow these 8 steps & template to build one.
Carlos SilvaJul 03, 2025
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
5 min read
Brand Positioning: A Guide to Strategies & Frameworks for Demonstrating ValueLearn how brand positioning can help you secure new customers, increase revenue, and overcome the competition. Explore key concepts, examples, and the importance of the value-based brand perception framework. Read now!
Natalia ZhukovaJun 03, 2025
8 min read
Digital Market Trends for the Fastest-Growing Industries within the SMB SegmentWhich industry, do you think, showed more prominent growth during the pandemic — Venture Capital or Healthcare? Find out in our study on the fastest-growing industries within the SMB segment.
Natalia ZhukovaJun 03, 2025
7 min read
What Is Competitive Benchmarking? A Beginner's GuideLearn what competitive benchmarking is and why it‘s important to keep track of your competition.
Natalia ZhukovaJun 03, 2025
9 min read
Researching New Markets: A 3-Step Guide
A comprehensive guide by Semrush helps to analyze a new market in three big steps. Based on best practices and functionalities of the Traffic & Market Toolkit.Elena KozlovaJun 01, 2025
14 min read
How to Drive More Traffic to Your Website: 14 Tactics to Win the Traffic Race
Explore 14 proven tactics for increasing your website traffic. From competitive traffic analysis to traffic generation marketing techniques, you‘ll learn how to drive more traffic to your website and win the traffic race.Natalia ZhukovaMay 27, 2025
11 min read
How to Create Effective Marketing Strategies for Your Business
There are numerous ways to help your business grow, but one of the most powerful tools that you can use is an effective marketing strategy. This article can help you get started on forming a strategy that brings out the best in your company.Natalia ZhukovaMay 24, 2025
15 min read
Market Research: What It Is & How to Do It
Learn to do market research, the process of gathering information about your target market and customers.Natalia ZhukovaMay 22, 2025
11 min read
How to Create Your Buyer Personas: the What, the Why, and the How
Read this buyer persona creation guide to take a step towards making better business, product, and marketing decisions and investments.Natalia ZhukovaMay 14, 2025
6 min read
Getting Started with Semrush: A Tutorial for Navigating the Essentials
When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.Luke HarselMay 12, 2025